Industry: Hospitality

Market: UAE (Abu Dhabi)

Engagement: 14 months

Focus: F&B, pool & beach monetization

What We Did?

Client Snapshot

Challenge

Despite being an established beach resort, Khalidiya Palace struggled to attract local residents.

Restaurants, pools, and beach facilities were underutilised, while operating and staffing costs remained high.

Awareness was low, and the resort was perceived as premium but distant

The problem wasn’t the experience, it was visibility and perception.

Located on the edge of the city and relatively young, the resort’s exceptional beachfront and lifestyle offering were simply not top-of-mind for locals.

Shift the resort from a stay-only hotel to a local lifestyle destination.

Maximise visibility through experiential activations, earned media, and targeted demand stimulation , without relying on large advertising budgets.

Strategy

• Designed high-impact on-ground activations to drive footfall

• Launched family and community-led events (e.g. Easter activations)

• Created signature experiences like an inter-hotel canal race

• Partnered with Abu Dhabi TV for national morning-show exposure

• Supported efforts with targeted social ads and weekday vouchers

• 300,000+ AED in incremental revenue generated

• Increased weekday footfall for F&B, pool, and beach access

• Improved utilization of existing facilities

• Stronger positioning as a local destination, not just a hotel

A visibility-led growth strategy helped Khalidiya Palace generate AED 300K+ by activating the local market.

Facing similar challenges in unlocking local demand? Let’s talk

Impact

Insight

Summary

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