Industry

See Sight Tours is a multi-city tours and experiences brand operating across major North American destinations. The business depends on organic discovery, local relevance, and conversion efficiency to compete in highly saturated travel markets.

Stabilise revenue, recover lost search equity, and build a scalable growth system capable of compounding across markets.

Challenge

See Sight Tours faced a critical growth inflection point following multiple domain migrations that significantly disrupted organic visibility, attribution accuracy, and revenue momentum. Legacy rankings were lost, city pages were fragmented, and performance data no longer reflected true customer behaviour.

At the same time, the brand needed to scale across 15+ cities, compete with global OTAs, and adapt to a rapidly changing discovery landscape shaped by AI-driven search and generative engines.

Travel & Experiences

Overview

Objective

A multi-layered growth strategy was deployed to restore momentum and unlock scale:

• Re-architected SEO and GEO foundations to recover post-migration losses and future-proof the brand for AI-first search discovery

• Built a city-by-city growth model combining local SEO, high-intent content, and experience-led landing pages

• Activated paid media and affiliate partnerships to offset organic volatility while recovery was underway

• Optimized the full user journey through UX testing, behavioral analysis, and checkout flow improvements

• Unified performance analytics across GA4, Stripe, Meta Ads, and marketplace platforms to establish accurate attribution and decision-making

Approach

The strategy prioritised speed, resilience, and compounding gains, rather than short-term fixes.

23% year-over-year sales growth following recovery efforts. Double-digit revenue growth across 15+ North American cities. Improved checkout conversion rates through UX and funnel optimisation. Stabilized organic traffic and regained keyword visibility after domain disruptions. More efficient media spend driven by unified attribution and performance modeling.

Post-migration recovery focused on rebuilding authority, restoring lost rankings, and restructuring content for both traditional and generative search engines. City-specific clusters, internal linking frameworks, and experience-led narratives helped re-establish relevance at scale

How We Drove Impact

Search Recovery & AI-First SEO

Multi-Channel Growth Activation

Behavioral analysis and testing identified friction points across booking flows. Improvements to page structure, trust signals, and checkout sequencing increased conversion efficiency without increasing traffic dependency.

Conversion & UX Optimization

Paid media, SEO, GEO, and affiliate partnerships were orchestrated together to ensure demand capture across the entire funnel. This diversified acquisition sources while organic performance recovered.

Data, Attribution & Decision Systems

Performance data from multiple platforms was consolidated to create a reliable growth dashboard. This enabled smarter budget allocation, clearer ROI visibility, and faster iteration across channels and cities.

Outcome

Within months, See Sight Tours transitioned from recovery mode to sustainable growth, with stronger foundations than before the migration setbacks. The business emerged with a scalable, AI-ready growth engine capable of supporting continued expansion across competitive travel markets.

This engagement established a long-term framework for resilient, multi-city growth, built to adapt as discovery, platforms, and consumer behaviour continue to evolve.

Get in Touch

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