Industry

Waldorf Astoria Ras Al Khaimah is a premium resort property operating in a market heavily reliant on international travelers. Changing market conditions required a strategic shift toward regional demand

The Challenge

With fluctuations in international travel, the resort needed to pivot toward UAE-based guests while preserving luxury positioning, brand desirability, and rate integrity.

Luxury Hospitality

Overview

A repositioning strategy focused on perception, PR, and experience-led demand:

• Shifted target audiences from international travelers to UAE residents

• Activated PR, media features, influencer engagement, and press trips

• Built integrated digital campaigns aligned to luxury staycation behavior

• Optimized distribution mix to reduce reliance on high-cost channels

The Approach

The objective was to increase ADR, reduce dependency on international segments, and improve revenue efficiency.

Results Snapshot

The strategy balanced scale with sustainability, ensuring growth did not compromise efficiency.

67%

increase in ADR

18%

growth in total revenue

29%

reduction in operational cost

Global recognition

for delivering the most interactive digital customer experience

The resort was repositioned as a premium staycation destination, preserving brand prestige while unlocking a new, high-value audience segment

How We Drove
Impact

Market Repositioning

PR-Led Demand Generation

Strategic media engagement and storytelling elevated desirability, creating earned demand that complemented paid efforts.

Channel & Cost Optimization

Distribution and marketing investments were refined to improve profitability while maintaining visibility.

Outcome

The resort successfully transitioned to a more resilient, higher-margin demand mix, proving that luxury positioning and efficiency can scale together.

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