Industry

Across multiple hotel brands and clusters, the focus was on increasing direct bookings, optimizing OTA performance, and improving digital conversion efficiency.

The Challenge

Hotels faced growing OTA dependency, rising commission costs, and fragmented digital journeys. The objective was to increase direct revenue while improving overall channel performance.

Hospitality & Travel

Overview

A performance-led digital strategy was implemented:

• Optimized brand websites, content, and booking journeys

• Executed multi-channel digital campaigns to capture high-intent demand

• Leveraged partnerships and marketplaces to drive incremental revenue

• Aligned digital execution with commercial and revenue teams

The Approach

Results Snapshot

The strategy balanced scale with sustainability, ensuring growth did not compromise efficiency.

26%

increase in direct booking revenue

38%

OTA revenue growth across consecutive quarter

+975K

AED incremental revenue from targeted campaigns and partnerships

19%

increase in brand website traffic

Website experience, content, and offers were refined to reduce friction and increase booking confidence.

How We Drove Impact

Conversion & Channel Optimization

Demand Capture & Partnerships

Strategic use of OTAs, marketplaces, and promotional partnerships unlocked incremental revenue without diluting brand value.

Outcome

These engagements delivered measurable, repeatable revenue growth, reinforcing digital channels as a core profit driver rather than a cost center.

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